ESPN: Birding
Brand
Date
Feb 2023
Description
ESPN's 'Birding' campaign brings a playful lens to sports promotion, featuring a character immersed in the outdoors while maintaining a focus on sports broadcast identity. The live-action spot utilizes natural light to capture the subject in a lush, foliage-heavy setting, creating a clean aesthetic that frames the humor of the concept. Produced by Stept Studios with creative input from BSSP, the project blends traditional broadcast advertising with observational comedy. Post-production and animation were handled by Mackcut, with sound design and music provided by Th3rd Sound, grounding the piece in a professional, commercial finish.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Denim
Camel
Pure White
Background
Garden
Context
TVC / TV Commercial
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