ESPN Birding 2023

About

ESPN's 'Birding' campaign brings a playful lens to sports promotion, featuring a character immersed in the outdoors while maintaining a focus on sports broadcast identity. The live-action spot utilizes natural light to capture the subject in a lush, foliage-heavy setting, creating a clean aesthetic that frames the humor of the concept. Produced by Stept Studios with creative input from BSSP, the project blends traditional broadcast advertising with observational comedy. Post-production and animation were handled by Mackcut, with sound design and music provided by Th3rd Sound, grounding the piece in a professional, commercial finish.