ESPN: One App, One Tap
Brand
Date
Jul 2024
Description
ESPN's 'One App, One Tap' campaign consolidates the network's expansive sports coverage into a single digital touchpoint. The project features a high-energy montage that cycles through basketball, soccer, golf, and football, emphasizing the breadth of live content available to viewers. The commercial utilizes a fast-paced editing style punctuated by vibrant red graphic overlays. With creative support from agency partner BSSP, the production leans into a high-contrast aesthetic, utilizing slow motion and live-action techniques to emphasize athletic performance.
Style
Horizontal, Commercial, Action, Saturated, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Scarlet
Pure White
Context
TVC / TV Commercial
Associated creatives
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