Erste Group
Your Spark Can Light Up the World
Brand
Date
Nov 2024
Description
Erste Group's cinematic commercial, Your Spark Can Light Up the World, is a period piece set against the backdrop of 1818 Europe. The film captures the somber atmosphere of a post-war village, utilizing a desaturated, cool blue color palette to ground the narrative in its historical context. The project was developed by Jung von Matt DONAU and Arts & Sciences, with production service support provided by Grandma. The visual language leans into a live-action technique, focusing on detailed period set design and soft, natural lighting to render the frost-laden streets of the village.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Banking
Color
Jet Black
Charcoal
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.