Ernest W. Baker

Jun 2024

The Spring/Summer 2025 lookbook for Ernest W. Baker presents a focused study in modern menswear, blending sharp tailoring with recurring retro motifs. Designed by Reid Baker and Ines Amorim, the collection channels a mid-century aesthetic through the lens of contemporary silhouettes. Styling by Mauricio Nardi leans into bold textures, from monochrome leather and pinstripe suiting to leopard-print accents and quilted leather vests, consistently punctuated by signature wraparound sunglasses and studded driving gloves. Captured in a series of editorial portraits, the collection utilizes varied interior environments—ranging from minimalist white studios to cinematic theater seating and geometric chrome installations. The imagery employs soft lighting to emphasize the material contrast of tweed, fur, and metallic hardware against structured wood-paneled and fluted backdrops. The lookbook features models Finn Collins, Boubacar Ndongo, and Anneliek Heuvel, with hair styling by Michael Delmas completing the polished, cohesive presentation.

Editorial, Vertical

Soft Light

Menswear

Lookbook