Eppo
Brand Identity
Jul 2024
Moving Brands presents the brand identity for Eppo, a project spanning the apps and digital platforms sector. The visual system leverages motion graphics to establish a dynamic, energetic presence, moving away from static representation toward a living digital identity. The execution relies on a vibrant, multi-layered color palette of lime green, magenta, and deep blue, set against high-contrast backgrounds. Through the use of experimental grid structures and grain-textured surfaces, the identity explores a minimalist, abstract aesthetic that translates across motion-heavy video assets and web interfaces. Custom typographic animations and data-driven labels provide a cohesive, modern framework for the brand's digital presence.
Horizontal, Graphic
Motion Graphics
Apps & Digital Platforms
Brand Film / Corporate Video