endless magazine
Waiting Game
Brand
ProjectWaiting Game
Date
Jul 2025
Description
Waiting Game is an editorial fashion feature for Endless Magazine that documents the quiet, candid rhythm of backstage life. Through a series of documentary-style captures, the project explores the intimate downtime of models in fitting rooms and studio environments, utilizing natural light to highlight fabric textures and the unposed atmosphere of preparation. Photographer Dario Salamone and creative director Olivia Frølich lean into a clean, analogue-inspired aesthetic. Featuring styling by Yumiko Hikage and Ruben Masoliver, the imagery draws on elements of lifestyle photography, balancing the structured silhouettes of high fashion with the raw, industrial backdrop of the dressing room.
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