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·Code switching with Lily McMenamy

Magazine spread with a large solid red block on the right and a photo of Lily McMenamy seated with one leg raised on the bottom left.

Magazine editorial spread featuring model Lily McMenamy posing in a beige top and black skirt beside a solid blue page.

Fashion magazine spread featuring Lily McMenamy in a brown knit skirt suit and boots against a solid red and white graphic layout.

Lily McMenamy posing in a flared blue mini dress next to a white sink counter for Endless Magazine.

Lily McMenamy in a grey jacket and bright pink sculptural shorts seated on a white trestle table holding a banana peel.

Model Lily McMenamy seen from behind wearing a brown top and black skirt against a white studio background.

Model Lily McMenamy posing in an oversized grey jacket, sheer black bra, and vibrant pink knit trousers against a white backdrop.

Model Lily McMenamy seated in a white draped top and black pleated skirt on a magazine editorial spread.

Model Lily McMenamy reclining in a beige draped top, black skirt, beaded harness, and black tabi heels against a white background.

Model Lily McMenamy lying on a grey floor surrounded by playing cards in red shorts and black bra for endless magazine.

Model Lily McMenamy wearing a black fringe dress while reclining on a beige ottoman across an Endless Magazine editorial spread.

Model Lily McMenamy posing outdoors in a white dress with arms outstretched in a garden setting.

Model Lily McMenamy posing with arms raised in a pleated grey dress in front of a garden fence for Endless Magazine.

Diptyque fashion editorial layout with Lily McMenamy holding a dark garment against a white wall and outdoors near trees.

endless magazine Code switching with Lily McMenamy 2025

About

Featured in Endless Magazine, 'Code switching' is a high-fashion editorial spread exploring dynamic movement and architectural simplicity. The project centers on model Lily McMenamy, captured across a series of studio and garden settings that alternate between clean, minimalist backgrounds and lush, organic environments. Photographer Olivia Frølich and fashion editor Kristine Halken lead the creative execution, which makes extensive use of graphic colour blocking and stark typography. The work leans into a blend of soft studio lighting and natural light, utilizing techniques like analogue film and minimalist framing to highlight textured garments and avant-garde silhouettes. Supporting the conceptual narrative, the project features hair by Philip Fohlin, makeup by Kamila Vay, casting by Marina Fairfax, and set design by Haleimah Darwish.