endless magazine: Code switching with Lily McMenamy

Jul 2025

Featured in Endless Magazine, 'Code switching' is a high-fashion editorial spread exploring dynamic movement and architectural simplicity. The project centers on model Lily McMenamy, captured across a series of studio and garden settings that alternate between clean, minimalist backgrounds and lush, organic environments. Photographer Olivia Frølich and fashion editor Kristine Halken lead the creative execution, which makes extensive use of graphic colour blocking and stark typography. The work leans into a blend of soft studio lighting and natural light, utilizing techniques like analogue film and minimalist framing to highlight textured garments and avant-garde silhouettes. Supporting the conceptual narrative, the project features hair by Philip Fohlin, makeup by Kamila Vay, casting by Marina Fairfax, and set design by Haleimah Darwish.