endless magazine
Code switching with Lily McMenamy
Jul 2025
Featured in Endless Magazine, the editorial project Code Switching with Lily McMenamy examines high-fashion portraiture through a blend of studio and naturalistic settings. The photography by Olivia Frølich leans into a minimalist aesthetic, utilizing soft light and deliberate colour blocking to frame the subject across a variety of textured, avant-garde silhouettes. Stylist Kristine Halken brings a dynamic edge to the wardrobe, layering structured knitwear with delicate accents. The editorial composition relies on clean negative space and graphic typography to maintain a refined visual language. Supporting the narrative, hair stylist Philip Fohlin and makeup artist Kamila Vay provide polished, understated grooming that complements the conceptual art direction. Casting by Marina Fairfax and set design by Haleimah Darwish round out the production, which toggles between stark white studio backdrops and lush, organic garden environments.
