Emporio Armani
Emporio Armani S/S 2025 Campaign by Karim Sadli
Feb 2025
The Emporio Armani Spring/Summer 2025 campaign, lensed by photographer Karim Sadli, presents a clean, editorial exploration of neutral tones and structured tailoring. Through a series of vertical portraits, the work balances organic elements—such as weathered driftwood, hay, and dry ornamental grasses—against a minimalist studio backdrop. Fashion editor and stylist Jonathan Kaye leads the visual direction of the collection, pairing sharp blazers and vests with textured accessories, from chunky bangles to metallic jewelry. With hair by Anthony Turner and makeup by Hiromi Ueda, the campaign maintains a polished aesthetic that emphasizes the tactile qualities of the garments. Casting by Alfredo Bisciotti and Geremia Schiano rounds out the production, which consistently utilizes natural light to highlight the collection's modern, minimalist lines.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
White Seamless
Advertising Campaign
Associated creatives
