Emporio Armani

Jul 2026

Emporio Armani leans into a refined, tactile narrative for its Fall/Winter 2026 collection, expertly capturing the intersection of heritage craftsmanship and modern luxury fashion. Through a series of evocative portraits, photographer Marili Andre translates the seasonal garments into a cinematic study of form and texture. The campaign highlights the structural integrity of the collection, particularly in its focus on heavy shearling-lined aviator jackets where the juxtaposition of leather trim and voluminous fur lapels takes center stage. By utilizing a deliberate low-key chiaroscuro lighting technique, Andre extracts an intimate mood that emphasizes the physical weight and luxurious materiality of the pieces, while studio strobe setups sharpen the contrast against the subjects' features. The visual storytelling centers on a grounded, editorial aesthetic that prioritizes personality through sharp, close-up framing. Featuring models Echo Zhao, Nana Yaw Akuamoah, and Trystan Ricketts, the series functions as a masterclass in fashion portraiture, stripping away unnecessary excess to celebrate the interplay between fabric and skin. The creative direction, supported by the vision of director Chus Antón, ensures that the campaign feels both timeless and urgent. Every frame maintains a rigorous level of editorial minimalism, allowing the intricate details of the plaid tailoring and heavy hardware to speak for themselves within this sophisticated, high-impact seasonal presentation.

Editorial, Vertical, Cinematic

Studio strobe, Low-key / chiaroscuro

Luxury Fashion Houses, Fashion