Emerald Stay
Brand Identity
Jul 2024
Grotesk Studio developed the comprehensive brand identity for Emerald Stay, a project within the hotels, travel, and hospitality sector. The visual system integrates clean, minimalist typography and a refined color palette, anchored by a recurring vibrant green motif that appears as both a structural paint stroke and a stylized logo emblem. Executing across digital and motion formats, the identity utilizes 3D rendering and motion graphics to bridge architectural photography with lifestyle imagery. The design language features a split-screen composition that balances property specifications and amenity lists with alpine and coastal landscapes, emphasizing a sophisticated aesthetic through grid-based layouts and smooth, calculated transitions.
Horizontal, Commercial, Clean, Minimalist
Motion Graphics
Hotels
Brand Film / Corporate Video
