EMC
Lotus F1 Truck Jump
Brand
ProjectLotus F1 Truck Jump
Date
Feb 2025
Description
EMC captures the high-stakes world of motorsport in the Lotus F1 Truck Jump, a project showcasing the precision engineering of a formula one racing vehicle. The footage moves from a hazy, industrial garage to the stark reality of an open tarmac runway. Employing a cinematic, live-action technique, the production leans into moody lighting and a desaturated, cool color palette to highlight the mechanical intricacies and carbon fiber textures of the racing car. EMC handled the production, emphasizing the technical preparation and scale of the vehicle in the lead-up to the jump.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Motorsport
Color
Jet Black
Crimson
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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