Various Campaigns
Elm Biosciences Elemental Lip Serum
Brand
Date
Sep 2026
Description
Elm Biosciences introduces their Elemental Lip Serum through a series of portrait-led commercial assets. The imagery maintains a consistent visual identity across a diverse range of subjects, focusing on the product application and packaging details. Captured by photographer Jenn Collins, the project leans into a clean and minimal aesthetic. Each frame utilizes soft, even natural light to emphasize product textures and skin tones, supported by grooming from hair stylist Kyle Malone and makeup artist Linda Gradin. The campaign utilizes a vertical composition and macro detailing to ground the product within a beauty-focused narrative.
Style
Vertical, Clean, Commercial
Techniques
Natural light
Industries
Cosmetics
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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