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Close-up portrait of a Black woman applying Elm Biosciences lip serum with gold earrings against a plain white background
Close-up portrait of an elderly woman holding a lip serum tube against a plain white background
Close-up portrait of a woman holding a tube of Elm Biosciences Elemental Lip Serum against a white background
Close-up portrait of a Black woman applying Elm Biosciences lip serum with gold earrings against a plain white background
Close-up portrait of an elderly woman holding a lip serum tube against a plain white background
Close-up portrait of a woman holding a tube of Elm Biosciences Elemental Lip Serum against a white background

Various Campaigns Elm Biosciences Elemental Lip Serum 2026

About

Elm Biosciences introduces their Elemental Lip Serum through a series of portrait-led commercial assets. The imagery maintains a consistent visual identity across a diverse range of subjects, focusing on the product application and packaging details. Captured by photographer Jenn Collins, the project leans into a clean and minimal aesthetic. Each frame utilizes soft, even natural light to emphasize product textures and skin tones, supported by grooming from hair stylist Kyle Malone and makeup artist Linda Gradin. The campaign utilizes a vertical composition and macro detailing to ground the product within a beauty-focused narrative.

Brand

Various Campaigns

Credits

Jenn Collins
Photographer
Kyle Malone
Hair Stylist
Linda Gradin
Makeup Artist

Industries

Cosmetics

Styles

VerticalCleanCommercial

Techniques

Natural light
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