Elle UK

Aug 2026

In the latest feature for Elle UK, titled Chase the Sun, a masterclass in fashion editorial minimalism unfolds through a series of striking, high-end portraits. This project dives deep into the texture and movement of luxury garments, pairing high-contrast fabrics with a stark, clean aesthetic. Under the creative vision of Fashion Director Avril Mair and Art Director Zoya Kaye, the series pivots toward an elevated visual language that prioritizes silhouette and intricate materiality above all else. Photographer Magnus Lechner captures these moments using a blend of natural light and precise studio strobe setups, ensuring every metallic fringe, feather embellishment, and leather detail is rendered with clinical clarity. With styling by Fashion Editor Holly Gorst, the wardrobe transitions seamlessly from structured cream outerwear to fluid, sequin-heavy party pieces. The project leans into a refined portrait style, emphasizing the synergy between the model Aluel Keror and the tactile nature of each outfit. By stripping away extraneous set design, the team allows the craftsmanship of the luxury fashion pieces to take center stage. Supported by the precise hair styling of Christos Bairabas and polished makeup artistry from Nina Sagri, the imagery feels both timeless and urgent, embodying the sophisticated, editorial spirit that defines contemporary luxury fashion media today.

Editorial, Vertical

Studio strobe

Luxury Fashion Houses, Fashion