Elle Singapore
Makeup that Cares






May 2026
In the latest feature for Elle Singapore titled Makeup that Cares, the creative team strips back the excess of high-fashion photography to explore a more intentional, modern beauty standard. Through a series of clean editorial portraits, the project leans into the philosophy of less is more, prioritizing natural, glowing skin and a minimalist approach that champions authenticity over artifice. Fashion editor and stylist Bobette Cohn carefully curates the wardrobe—balancing tactile elements like quilted vests, houndstooth blazers, and textured straw hats—to ground the ethereal beauty looks in a sophisticated, contemporary reality. The imagery, which expertly employs both soft natural light and the crisp precision of studio strobe, centers on the luminous complexion of model Tali Bulycheva. Hair stylist Rolando Beauchamp complements this aesthetic with styles that feel effortless, from sleek, pulled-back buns to loose, voluminous waves, ensuring the focus remains squarely on the subject's features. By integrating magazine-style typography directly into the frame, the layout feels inherently classic, reflecting the polished, high-end editorial aesthetic synonymous with the publication. This project is a masterclass in visual storytelling, where every choice—from the choice of hardware on a garment to the placement of a highlight—serves to highlight a fresh, refined take on beauty that feels both intimate and profoundly professional in its execution.
Editorial, Vertical
Natural light