Elle Lithuania

Aug 2026

In the latest editorial campaign for Elle Lithuania titled RUN THE WORLD, photographer Elys Berroteran crafts a masterclass in high-fashion narrative, seamlessly blending sculptural form with human intimacy. The series leans into a refined aesthetic, utilizing natural light and soft light techniques to emphasize the complex relationship between high-end couture and its subjects. Through a series of tight, vertical compositions, Berroteran captures the architectural quality of cascading ruffles and intricate feather work, turning minimalist silhouettes into dramatic statements. The collection oscillates between the stillness of studio portraits, where the interplay of fabric and light evokes a cinematic quality, and the dynamic energy of street-style photography that brings the luxury fashion industry into the public sphere. By focusing on the texture of the garments—ranging from sheer, tiered ruffles to sharp, tailored blazers—the campaign functions as an exploration of presence and poise. The monochrome palette and high-contrast styling ensure the focus remains anchored on the interplay of light and shadow, grounding the avant-garde apparel in a grounded, authentic reality. Each frame reads as a deliberate study of volume and movement, capturing a bold, modern elegance that defines the contemporary landscape of high fashion. This project captures the essence of luxury through a sophisticated lens, highlighting the artistic potential inherent in every fold of fabric and every measured gaze.

Editorial, Cinematic

Natural light, Soft Light

Luxury Fashion Houses, Fashion