Elle Lithuania

Mar 2026

Captured for Elle Lithuania, the Is Paryziaus editorial campaign serves as a masterclass in modern minimalism, translating the sophisticated essence of luxury fashion houses into a raw, urban dialogue. Photographer Artem Kononenko orchestrates a visual narrative that leans into the interplay between high-end sartorial precision and the grit of the city street. Featuring the poised and commanding presence of model Calista Choley, the series utilizes a stark, monochromatic palette to ground the collection’s dramatic silhouettes, from oversized wool trenches to structured leather ensembles. By stripping back the surrounding noise and focusing on clean, architectural lines, the project achieves an elevated editorial aesthetic that feels both timeless and urgent. The choice of natural light throughout the imagery softens the sharpness of the garments, creating a subtle contrast against industrial textures and weathered urban backgrounds. Techniques such as motion blur and a shallow depth of field are artfully employed in specific frames to inject a sense of movement into what otherwise remains a collection of grounded, portrait-heavy compositions. Ultimately, this collaboration captures a distinct European sensibility, where the fluidity of a dress or the weight of a coat is given space to breathe, resulting in a series that is as much about the environment as it is about the quiet power of refined, contemporary design.

Editorial

Natural light

Luxury Fashion Houses, Fashion