Elle Japan: Make it New Positive

Apr 2025

Make it New Positive is a fashion editorial series produced for Elle Japan. The project features a sequence of architectural compositions that highlight sculptural silhouettes and avant-garde design, leaning into a minimalist and clean aesthetic. Photographer Masami Naruo captures the collection against modern stone and glass structures, utilizing natural light to emphasize the textures of metallic, knit, and sheer garments. The editorial, styled by Ayaka Endo, pairs bold, vibrant color palettes with layered accessories. The series features model Sarah Ferguson, with hair by Yu Nagatomo and makeup by Nobuko Maekawa. The layout integrates Japanese typography throughout the spreads, emphasizing the editorial structure of the magazine.

Editorial, Clean, Horizontal

Natural light

Editorial