Elle France: Démarche Personnelle

Apr 2025

Démarche Personnelle is a fashion editorial series for Elle France that explores contemporary styling through a minimalist lens. Photographed by Billy Kidd, the project uses a series of neutral studio environments to focus on the interplay of texture, volume, and movement. The series features model Ieva Laguna and other subjects in a range of ensembles, from tailored wool suits to layered casual wear. Styling by Anne-Marie Brouillet emphasizes a balance of structure and fluidity, while hair by Javier Palacio and makeup by Tatsu Yamanaka provide a polished finish. Technically, the collection utilizes clean, directional lighting to define silhouettes against monochrome and neutral backgrounds. The imagery incorporates both monochrome and natural light aesthetics, maintaining a consistent editorial feel across the production.

Editorial, Vertical, Clean

Natural light

Grey Seamless

Editorial