Elle Czech Republic

May 2026

For their latest feature, Elle Czech Republic embraces a sun-drenched, high-summer aesthetic in IT GIRL, a vibrant fashion editorial that captures the quintessential spirit of seasonal leisure. Photographer Matus Toth leans into the art of color theory, placing model Denisa Dvorakova against the saturated, striking blues of a swimming pool backdrop to create a sharp, high-contrast visual narrative. The project feels both nostalgic and contemporary, utilizing natural light to elevate the simple composition while highlighting the textures of the swimwear, specifically drawing the eye to intricate blanket-stitch detailing. Hristina Georgievska completes the look with a bold blue eyeliner application that bridges the gap between high-fashion editorial and accessible lifestyle photography, mirroring the vivid hues of the inflatables scattered throughout the frame. The imagery relies on the intentional interplay of geometry and saturated tones, creating an atmosphere that feels immediate, breezy, and polished. By stripping away extraneous elements and focusing on clear, direct lighting, the team achieves a sophisticated simplicity that defines the current editorial landscape. This shoot serves as a masterclass in modern lifestyle storytelling, where every choice—from the precise styling to the deliberate placement of props—reinforces a cohesive, upbeat aesthetic that feels perfectly at home within the pages of a major fashion publication, successfully embodying the playful yet refined nature of the IT GIRL archetype.

Editorial, Lifestyle

Natural light