Elle Bulgaria
Sweet & Sour
Brand
ProjectSweet & Sour
Date
Sep 2025
Description
Sweet & Sour is a fashion and beauty editorial for Elle Bulgaria, featuring a vibrant color palette centered on saturated yellow tones against soft pastel blue backgrounds. The imagery combines studio portraiture with integrated still-life product placement. Photographer Adam Mayer employs clean beauty lighting to capture the subject in various styling, including braided pigtails and high-neck layering, complemented by thematic accents like fresh lemons and glassware. The series leans into a playful aesthetic with bold chromatic choices and consistent art direction. Retouching for the editorial was provided by Maria Konishevska.
Style
Editorial, Vertical
Techniques
Beauty Light
Context
Editorial
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