Elle Australia
'Best Western'
Brand
Project'Best Western'
Date
Dec 2018
Description
Best Western is a high fashion editorial series captured for Elle Australia, fronted by photographer Simon Lekias. The project explores Americana-inspired apparel through a minimalist lens, utilising a clean studio environment to strip back distractions and focus on the interplay of texture and form. With fashion styling by Sara Smith and hair styling by Michele McQuillan, the series leans into an aesthetic defined by natural light and candid movement. The imagery highlights a curated selection of leather, denim, and structured tailoring, consistently framed against a neutral white backdrop to maintain a graphic, editorial feel.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Editorial
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