The S24 collection from ELKA is presented through a series of editorial fashion images captured by photographer Claudia Smith. The project leans into an urban aesthetic, utilizing candid, street-level compositions against a backdrop of traditional European architecture.
Throughout the series, the visual narrative utilizes monochrome grading alongside natural light to highlight textures in both the apparel and the surrounding stone and plaster environments. The execution employs a clean, observational approach that frames the collection within a gritty, analogue-inspired context.
