ELKA
Elka - S24
Brand
ProjectElka - S24
Date
Sep 2024
Description
The S24 campaign for fashion brand ELKA is captured through a series of editorial stills by photographer Claudia Smith. The project explores a refined urban narrative set against traditional European architectural backdrops, utilizing natural light to highlight garment textures and clean silhouettes. The imagery employs both monochrome and high-contrast styling, leaning into an analogue/film aesthetic. Through candid, documentary-style movement and static portraiture, the collection presents a clear focus on structured apparel and accessories.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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