ELKA: Elka - S24
Brand
Date
Sep 2024
Description
The S24 collection from ELKA is presented through a series of editorial fashion images captured by photographer Claudia Smith. The project leans into an urban aesthetic, utilizing candid, street-level compositions against a backdrop of traditional European architecture. Throughout the series, the visual narrative utilizes monochrome grading alongside natural light to highlight textures in both the apparel and the surrounding stone and plaster environments. The execution employs a clean, observational approach that frames the collection within a gritty, analogue-inspired context.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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