Elho

Apr 2025

For the Spring 2025 ad campaign, brand Elho leans into a high-energy, urban aesthetic that seamlessly bridges the gap between performance sportswear and contemporary street fashion. Under the creative direction of Donald Schneider and captured through the lens of photographer Felix Krüger, the series utilizes natural light to emphasize the crisp textures of technical fabrics, nylon bomber jackets, and layered activewear. The imagery operates within an editorial framework, moving fluidly between candid lifestyle portraiture and dynamic, movement-based compositions on concrete rooftops and parking structures. By pairing vibrant, high-saturation hues like neon green and signal red with muted, industrial backdrops, the campaign channels a gritty yet polished city atmosphere that highlights the collection’s versatility. The visual language favors an authentic, raw energy, utilizing techniques such as tight, close-up lifestyle shots and motion-heavy captures that showcase the models in transit, further rooting the brand in an active, metropolitan narrative. Each frame—from portraits detailed with athletic accessories to broader group compositions—reflects a modern, minimalist approach that prioritizes silhouette and form. This collection is a definitive exploration of the intersection between utility and expression, solidifying Elho’s position as a player in the evolving landscape of functional, trend-forward sportswear.

Editorial, Lifestyle, Commercial, Commercial

Natural light

Sportswear, Fashion