ELHANATI

Jul 2020

Elhanati elevates the ritual of unboxing through a masterclass in restrained luxury, establishing a visual language that feels as tactile as it is refined. In this comprehensive brand identity project, the creative direction leans into an ethos of architectural minimalism, prioritizing clean lines and sophisticated geometry to define the accessory label's presence. Through a series of carefully curated commercial product photographs, the project captures the interplay between matte textures and subtle, high-end finishing. The execution highlights the brand's commitment to detail, featuring intricate emboss and deboss techniques that invite touch and suggest a quiet, enduring quality. Under the vision of the team at Homework, the graphic design creates a seamless dialogue between the stark, cuboid forms of the packaging and the organic, natural elements that punctuate the compositions. Niklas Hoejlund Studio translates this vision into a polished reality, utilizing soft light and balanced, high-key lighting to emphasize the depth of the materials and the precision of the branding. By eschewing excess in favor of a monochromatic, neutral palette, the imagery achieves a sense of understated elegance. This brand identity successfully moves beyond mere functional packaging, instead transforming each retail touchpoint into a deliberate, cinematic reflection of the Elhanati aesthetic, perfectly suited for the modern landscape of high-fashion accessories and elevated retail experiences.

Commercial

Emboss & Deboss, Soft Light

Bags & Accessories, Fashion