Electronic Arts: Sims 4 | Fever | 15
Brand
Date
Sep 2022
Description
Electronic Arts brings the Sims 4 world to life in this promotional campaign, showcasing a series of vignettes that lean into an atmospheric aesthetic. The 15-second spot captures a moody, game-inspired narrative, centering on a woman navigating diverse activities from painting to athletic pursuits. Produced by Alkemy X, the work utilizes live-action technique layered with VFX to ground fantastical, neon-hued elements within a familiar bedroom setting. Low-key lighting and distinct color grading define the visual identity of these character-driven sequences.
Style
Vertical, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Color
Navy
Violet
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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