Brand
ProjectSims 4 | Fever | 15
Electronic Arts Sims 4 | Fever | 15 2022
Associated creatives
Tags
Description
This promotional video for the Sims 4 Fever campaign, created by Electronic Arts with production by Alkemy X, features live-action vignettes inside a moody bedroom illuminated in shades of blue and purple. A woman in a patterned pajama set is shown lying on a bed before encountering a glowing, translucent green spirit holding candelabras. Later sequences depict her painting at an easel wearing a red beret and apron, alongside athletic moments. The cinematography utilizes low-key lighting and atmospheric color grading to enhance the fantastical elements of the game-inspired narrative.