El Pozo
One of the Family
BrandEl Pozo
ProjectOne of the Family
Date
Jun 2026
Description
El Pozo presents 'One of the Family,' a brand campaign that explores the intersection of heritage, labor, and domestic life. The narrative transitions between intimate home environments and industrial production settings to frame the company's long-standing connection to its community. Utilizing a live-action technique, the film balances warm interior tones with the cooler palette of the factory floor. The production, managed by GREATERGOOD, focuses on multi-generational family dynamics alongside the scale of the brand's operational history.
Style
Horizontal, Cinematic, Warm
Industries
CPG / Packaged Food
Context
Brand Film / Corporate Video
Associated creatives
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