El Pozo
One of the Family
Brand
ProjectOne of the Family
Date
Jun 2026
Description
El Pozo presents 'One of the Family,' a brand campaign exploring the intersection of domestic life and industrial heritage. The narrative connects multigenerational family interactions in home settings with the large-scale production environments that define the company's legacy. The film utilizes a cinematic, live-action technique to bridge these environments, contrasting warm interior tones with the cool aesthetic of the factory floor. Production was handled by GREATERGOOD.
Style
Horizontal, Cinematic, Warm
Industries
CPG / Packaged Food
Context
Brand Film / Corporate Video
Associated creatives
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