EDITED.de
SS25
May 2025
EDITED.de's SS25 campaign captures the collection through a series of refined product studies and raw observational imagery. Photographer Nina Raasch explores the season's accessories and garments by placing them against weathered, textured surfaces that evoke a sense of elemental grounding. From polished gold jewelry resting on porous stone to footwear balanced against industrial gates and concrete, the work leans into a clean, minimalist aesthetic. Utilizing a combination of editorial portraiture and product photography, the project channels a warm, earthy palette that emphasizes the physical material of the pieces. Shot with a consistent focus on natural light and tactile detail, the campaign occasionally shifts to monochrome, cinematic perspectives to frame the brand identity within its broader environment.
Editorial, Vertical, Warm, Clean
Natural light
E-commerce / Product
