EDITED.de's SS25 campaign captures the collection through a series of refined product studies and raw observational imagery. Photographer Nina Raasch explores the season's accessories and garments by placing them against weathered, textured surfaces that evoke a sense of elemental grounding. From polished gold jewelry resting on porous stone to footwear balanced against industrial gates and concrete, the work leans into a clean, minimalist aesthetic.
Utilizing a combination of editorial portraiture and product photography, the project channels a warm, earthy palette that emphasizes the physical material of the pieces. Shot with a consistent focus on natural light and tactile detail, the campaign occasionally shifts to monochrome, cinematic perspectives to frame the brand identity within its broader environment.
