Ebay: Ha
Brand
Date
Jun 2023
Description
Ebay’s 'Ha' project is a commercial montage capturing a series of candid interactions across varied retail and domestic environments. The film observes subjects—ranging from boutique shoppers to individuals in home settings—as they share moments of amusement and laughter while engaging with merchandise and digital devices. Utilizing observational framing and natural lighting, the cinematography highlights the diversity of these commercial spaces, from hardware aisles to boutique displays. The execution leans into a clean, live-action technique to emphasize shared human responses within a retail context.
Style
Horizontal, Commercial, Warm, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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