Easton/Rawlings
The Hype Fire Is Loose
Brand
ProjectThe Hype Fire Is Loose
Date
Apr 2026
Description
Easton/Rawlings presents The Hype Fire Is Loose, a sports campaign centered on the intensity of diamond performance. Directed by Jonny Zeller, the project focuses on baseball athletes in an outdoor setting, utilizing live-action technique to capture the movement and precision of the gear in play. The film leans into a raw, energetic aesthetic through the application of thermal camera overlays and dynamic handheld tracking shots. Cinematic framing and natural light define the visual rhythm, emphasizing the athlete-to-equipment connection on the field.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Outdoor & Adventure Sports
Color
Jet Black
Pure White
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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