Dialpad's project, Failed AI Auditions, is a documentary-style campaign that leans into the humor of workplace technology transitions. Directed by Jonny Zeller, the production uses a live-action technique to capture a series of fictional interviews where a robotic character encounters the complexities of modern human collaboration.
Set within a minimalist industrial studio, the campaign utilizes a neutral color palette and functional aesthetic to frame its narrative. By contrasting the human interviewers with an automated figure, the project highlights the brand’s positioning in the AI and technology sector through an observational, editorial lens.
