East Side Mario's

Apr 2026

East Side Mario’s introduces the Mangia, Mangia campaign, a series of spots centered on the communal dining experience within the restaurant’s signature environment. The project leans into a lively restaurant setting, featuring families and groups sharing large plates of pasta, fresh bread, and pizzas. Developed with creative direction from the community, the production utilizes a live-action technique to capture candid interactions between patrons and staff. The cinematic visual approach is defined by warm interior lighting, which accentuates the brand's characteristic red walls, rustic brick accents, and wooden furniture.

Horizontal, Cinematic, Clean

Restaurants

Café

TVC / TV Commercial