Electronic Arts: KNOW YOUR ARMY (Sonic Branding, Mnemonic)
Brand
Date
May 2025
Description
Electronic Arts expands its sonic identity with this mnemonic for the Know Your Army campaign. The project centers on a live-action narrative that follows a family gathering, illustrating the communal nature of gaming through candid, high-fidelity interaction. Utilizing cinematic lighting to foster a warm, nostalgic atmosphere, the execution balances minimalist framing with dynamic sequences of play. Sound design and music composition for the mnemonic were handled by The Crystal Creative, with creative direction provided by EA.
Style
Horizontal, Cinematic, Minimalist, Nostalgic
Industries
Color
Beige
Charcoal
Navy
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.