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Brand
Electronic Arts
ProjectKNOW YOUR ARMY (Sonic Branding, Mnemonic)

Electronic Arts KNOW YOUR ARMY (Sonic Branding, Mnemonic) 2025

Associated creatives

The Crystal Creative
The Crystal CreativeMusic / Sound

Tags

elderly woman holding video gameelderly womanvideo game casetwo young menyoung menliving room

Description

An elderly woman stands in a warmly lit hallway opening a video game case handed to her by two young men wearing beanies and winter jackets. The interior scene is decorated with festive holiday elements, including string lights and framed pictures. Later, the group and other family members gather in the living room playing the video game together on a large television screen displaying a soccer match. The cinematic lighting captures the joyful atmosphere and candid expressions of the participants. The video showcases creative storytelling for Electronic Arts.