E*Trade's 'Epic (Are You Type E?)' campaign positions the brand within the banking and finance sector through a series of high-energy vignettes. The commercial features individuals in diverse settings, including city streets, basketball courts, and office environments, to establish an upbeat, fast-paced rhythm.
Produced by Rattling Stick with creative work from Ogilvy & Mather, the project employs a live-action technique and saturated color palette to maintain visual engagement. The spot utilizes natural lighting and brisk editing to tie together the various scenes of movement and celebration. Music and sound design for the campaign were provided by Mophonics.
