Drunk Pizza introduces a distinct brand identity that leverages bold typography and a playful, illustrative aesthetic. The visual system centres on chunky red lettering and a whimsical character motif, creating a cohesive look that spans across menus, packaging, and promotional collateral. By utilizing a minimalist approach paired with high-contrast graphic design, the identity ensures a memorable presence across both digital and physical touchpoints.
The project incorporates clean, vector-based illustrations and a vibrant color palette, reflecting a modern approach to food and beverage branding. The system extends into editorial design, where varied textural elements and structured typographic hierarchies bring a sophisticated yet approachable tone to the brand materials. The creative execution was a collaborative effort, with contributions from Chris Thorpe Design, Karla Heredia, Magdalena Czarnecki, Deva Pardue, and Gláuber Sampaio.
