Drunk Pizza

Dec 2020

Drunk Pizza introduces a distinct brand identity that leverages bold typography and a playful, illustrative character to define its presence in the food and beverage sector. The design system utilizes a high-contrast palette, primarily anchoring the aesthetic in vibrant red and white, while incorporating clean graphic design layouts across diverse collateral. Created by Chris Thorpe Design, Karla Heredia, Magdalena Czarnecki, Deva Pardue, and Gláuber Sampaio, the project balances humorous, text-heavy posters with structured, minimalist packaging. The collateral spans across varied touchpoints, including printed menus, custom matchboxes, and editorial magazine covers, maintaining a consistent vector-based, commercial style throughout the series.

Horizontal, Commercial, Clean, Graphic

Typography

Advertising Campaign