Drole De Monsieur

Dec 2025

For its FW 2025 Slogan Rose collection, Drole De Monsieur orchestrates a visual narrative that artfully juxtaposes high-end streetwear with the stark, untamed majesty of an alpine landscape. Captured through the lens of photographer Leon Mark, the campaign leans into a sense of composed leisure, placing models in remote, snow-dusted settings that feel simultaneously isolated and aspirational. This editorial project, styled with meticulous precision by Luca Galasso, highlights the brand's penchant for bold graphics and rich textures, such as the tactile shearling of a tan suede jacket or the vibrant, synthetic sheen of a signature red windbreaker. Featuring model Djavan Mandoula, the imagery masterfully utilizes natural light to bridge the gap between the garments' intricate details—like embroidered logos and pinstriped denim—and the expansive, high-key lighting of the snowy mountain backdrop. By pairing sleek, luxury-leaning silhouettes against the rugged, metallic aesthetic of a vintage sports car, the campaign achieves a polished tension that is both cinematic and grounded. The collection reads as an effortless blend of functionality and style, capturing the spirit of modern heritage. Through this intentional creative direction, the brand successfully positions its latest apparel as a versatile companion to the adventurous, discerning individual who values both substance and a sharp, recognizable aesthetic in their seasonal wardrobe.

Lifestyle, Editorial

Natural light