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Draftkings: Veteran with Lebron James

Date

Sep 2024

Description

Draftkings presents a spot featuring LeBron James, filmed in a bright, contemporary living room setting. The piece channels a casual, editorial sensibility, focusing on an interaction between James and another individual seated within a curated, sunlit space. The project utilizes a cinematic, live-action technique to capture the dialogue. The visual composition relies on natural light, emphasizing clean lines and a modern aesthetic throughout the performance.

Style

Vertical, Cinematic, Clean

Techniques

Natural light

Industries
Color
Camel
Medium Grey
Pure White
Background

Living Room

Context

TVC / TV Commercial

Associated creatives

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