Draftkings: Million Dollars
Brand
Date
Feb 2024
Description
DraftKings brings Kevin Hart to the screen for a poolside commercial promoting its fantasy sports app. The spot features the comedian in a backyard setting, utilizing a clean, natural light aesthetic to frame the live-action performance. Produced by Sweet Rickey, the campaign captures a direct-to-camera interaction between Hart and the viewer. The technical execution centers on high-visibility production, with post-production and visual effects handled by PS260 and sound design provided by Hifi Project.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Context
TVC / TV Commercial
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