Draftkings: March Madness JJ Redick
Brand
Date
Jul 2024
Description
DraftKings highlights the excitement of the March Madness tournament in this commercial featuring JJ Redick. The spot leans into a cinematic aesthetic, capturing the subject on an indoor court under stark stadium lighting to create a moody atmosphere. The production, handled by Sweet Rickey, utilizes a live-action technique that maintains a clean visual focus on the talent. The edit incorporates graphic overlays to frame the betting platform's promotional messaging, rounding out the sports-focused campaign.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Natural light
Industries
Color
Off-White
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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