Draftkings: Jim Mora
Brand
Date
Feb 2024
Description
DraftKings brings humor to the forefront in this spot featuring comedian Kevin Hart and NFL coach Jim Mora. The narrative shifts between a residential kitchen and a press conference setting, utilizing a live-action technique to facilitate a dialogue centered on sports betting promotions. Produced by Sweet Rickey with creative direction handled in-house by DraftKings, the commercial maintains a clean visual aesthetic through bright interior lighting and dynamic editing. The piece leans into a humorous tone, anchored by the interplay between the two leads as they navigate the promotional messaging.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Beige
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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