Draftkings: Groomer
Brand
Date
Jul 2024
Description
Draftkings enters the pet care narrative with 'Groomer', a commercial advertisement that blends a live-action performance with an unexpected waiting room setting. The piece features a musical performance at the center of a local pet grooming service, contrasting the vibrant energy of a gold-suited pianist with the quiet anticipation of patrons and their dogs. With music and sound design provided by MAS-Music and Strategy, the production leans into a bright, saturated aesthetic. The setting captures a distinct domestic atmosphere, anchored by light blue walls and natural light streaming through large windows, creating a focal point for the brand's narrative presence.
Style
Horizontal, Commercial
Color
Gold
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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