Draftkings: Roundball Rock
Brand
Date
Jul 2024
Description
DraftKings brings a high-energy approach to their latest commercial, Roundball Rock. The spot features Kevin Hart, anchoring the narrative between a casual, warm living room setting and a dynamic, choreographed stage production. Produced by Sweet Rickey, the project utilizes live-action techniques to bridge the gap between relaxed personal viewing and an upbeat, performance-driven aesthetic. The commercial integrates promotional graphics and betting offers, maintaining a fast-paced rhythm through its cuts between environments.
Style
Horizontal, Commercial, Warm
Industries
Color
Sage
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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