Dr. Schär Breaking News: Does Santa Claus Have Gluten Intolerance? 2024

Description

This animated video campaign created for Dr. Schär explores gluten sensitivity through dynamic kinetic typography and clean graphic illustrations. The sequence features bold serif lettering set against solid red and yellow backgrounds, accompanied by falling graphics of bread, pasta, and cookies. Visual pacing is established through rapid transitions between text-heavy frames and minimalist animated illustrations. The project incorporates sound design by Oxyzed and agency support from McCann Worldgroup Greece, combining informative statistics with playful graphical elements.