Dr. Pepper: Fansville 2021: Return To Glory
Brand
Date
May 2022
Description
Dr. Pepper continues its ongoing Fansville narrative series with the 2021 campaign installment, 'Return To Glory.' The commercial features former football player Joe Theismann, who introduces the return of the fictional college football-obsessed town, alongside appearances from athlete DJ Uiagalelei. The project leans into comedic, narrative-driven storytelling to explore themes of football culture. The production utilizes live-action technique, capturing character-focused scenes that move between natural outdoor park environments and warm, interior domestic settings. The work relies on dynamic editing to link various vignettes throughout the town.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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