Dove Men+Care
The Chant
Brand
ProjectThe Chant
Date
May 2026
Description
The Chant is a commercial campaign for Dove Men+Care that draws a parallel between the ritual of personal grooming and the intensity of sports fandom. Developed by BBDO New York, the film cuts between private moments of preparation and the high-energy atmosphere of fans gathered in a public setting. The project leans into a cinematic visual language, utilizing fast-paced editing and moody lighting to build momentum. The execution incorporates gritty textures and grainy, analogue-inspired aesthetics to ground the narrative in a raw, authentic environment.
Style
Horizontal, Action, Cinematic, Gritty, Grainy
Techniques
Analogue / film
Industries
Football (American)
Background
Bar
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.