Dove Men+Care
The Chant
Brand
ProjectThe Chant
Date
May 2026
Description
Dove Men+Care delivers 'The Chant,' a commercial project that bridges personal ritual and sports fandom. The narrative captures the transition from private grooming routines to the collective energy of the game, utilizing an aesthetic that leans into cinematic storytelling. Developed by agency BBDO New York, the film uses fast cuts and moody lighting to build tension, mirroring the intensity of a match. The visual execution incorporates grainy textures and an analogue film aesthetic, grounding the piece in a gritty, high-energy tone.
Style
Horizontal, Action, Cinematic, Gritty, Grainy
Techniques
Analogue / film
Industries
Football (American)
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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