Dopsu
Plant Based
Brand
ProjectPlant Based
Date
Feb 2025
Description
Dopsu presents a commercial campaign for their plant-based range, spotlighting a selection of meals including burgers, pizza, and noodle bowls. The project focuses on product visibility by pairing prepared dishes with branded packaging, such as No-Beef Pieces and No-Beef Burgers. The execution uses clean, bright, and even lighting to emphasize the natural textures of the food. It incorporates graphic typography and motion graphics to display key product attributes like high protein, soy-free, and palm oil-free status. The work was created by AdSmart from Sky.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Animation, Typography, Motion Graphics
Industries
CPG / Packaged Food
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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