DoorDash: #IYKYK Paramount Network
Brand
Date
Sep 2023
Description
DoorDash explores the mechanics of seasonal hosting in this motion graphics project, #IYKYK. The spot leans into a refined vector aesthetic, using a restricted teal and white palette to highlight the essentials of holiday preparation. Through a series of clean, animated icons—ranging from dining table arrangements to digital checklists—the work maintains a consistent visual rhythm. STUCK IN MOTION handled the animation, utilizing bold typography and smooth motion graphics to deliver a functional look at the brand’s retail services during the holiday season.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector, Motion Graphics
Industries
Color
Powder Blue
Pure White
Background
Solid Colour
Context
Advertising Campaign, Digital / Display Advertising
Associated creatives
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