DoorDash: DoorDash-All-The-Ads
Brand
Date
Jun 2025
Description
DoorDash tackles the Super Bowl with its 'All The Ads' campaign, a sprawling marketing activation that integrates the company’s delivery app platform into the fabric of the broadcast. The campaign functions as a massive sweepstakes, offering users the chance to win products featured in every commercial aired during the game. Developed by Wieden+Kennedy Portland, the project relies on a fast-paced aesthetic that mirrors the energy of live television. The content utilizes a dynamic mix of live-action technique and broadcast-style editing, incorporating news segments, social media reactions, and branded digital overlays to emphasize the scale of the prize-based integration.
Style
Horizontal, Commercial
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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