DoorDash: Basketball 2.0
Brand
Date
Feb 2025
Description
DoorDash explores the intersection of community and sport in its 'Basketball 2.0' advertisement. The campaign captures the energy of neighborhood pickup games and urban street basketball culture through a series of vignettes featuring athletes and local residents. The production, helmed by MikeTeevee, utilizes live-action technique and dynamic camera angles to track movement across outdoor courts. The project leans into cinematic pacing and slow motion to highlight the rhythm of the game, emphasizing the role of digital convenience within everyday urban environments.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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